The 2026 Subaru Baja is generating excitement as Subaru hints at reviving its quirky compact pickup. Originally launched in 2003 and discontinued in 2006, the Baja blended SUV comfort with truck utility. While details are scarce, expectations are based on its Outback-based predecessor and Subaru’s current lineup trends.
2026 Subaru Baja Exterior Design

The 2026 Subaru Baja is expected to sport a rugged yet sleek look, borrowing from the Outback’s bold styling. Picture a prominent hexagonal grille, hawk-eye LED headlights, and chunky fender flares. A short cargo bed with a fold-down midgate could enhance versatility, while a higher ground clearance and all-terrain tires hint at off-road capability. New colors like Geyser Blue might join the palette, making it a standout compact truck.
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2026 Subaru Baja Interior Design
Inside, the 2026 Baja should offer a practical yet modern cabin. Expect a dashboard akin to the Outback’s, with a large 11.6-inch touchscreen, Apple CarPlay, and Android Auto. Premium trims might feature leather seats, heated options, and ample legroom for five. Durable materials and a spacious bed-accessible design could cater to adventurers, blending comfort with utility seamlessly.
2026 Subaru Baja Release Date
Subaru hasn’t confirmed the 2026 Baja’s release date, but based on industry patterns, we can expect it to debut early next year, likely in February or March 2026. Following its unveiling, it should reach dealerships by mid-2026. This timeline aligns with Subaru’s typical refresh cycles, building anticipation for a compact pickup revival after years of speculation.
2026 Subaru Baja Price
Pricing for the 2026 Subaru Baja remains unconfirmed, but projections suggest a starting point around $30,000 for the base trim. Higher-end models, like a Wilderness or turbo variant, could range from $38,000 to $45,000. These estimates reflect Subaru’s premium positioning and added features, competing with trucks like the Ford Maverick and Hyundai Santa Cruz.
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2026 Subaru Baja Specs
Brad | Subaru |
Model | 2026 |
Body Type | Midsize Truck |
Number of Door | 4-doors |
Seating Capacity | 5-passengers |
Fuel Type | N/A |
Engine Type | N/A |
Power | N/A |
Torque | N/A |
Transmission Type | N/A |
Drive Type | N/A |
0 to 60 MPH Time | N/A |
Top Speed | N/A |
Warranty | N/A |
Conclusion
The 2026 Subaru Baja promises to blend the best of its heritage with contemporary upgrades. Expect a striking exterior, a tech-rich interior, an early 2026 debut, and a price starting around $30,000. While we await official details, its Outback-inspired design and Subaru’s engineering prowess suggest a compelling compact pickup. Whether you’re a Baja fan or a newcomer, this revival could redefine versatility in 2026.
I’m Vivek Pandey. I graduated with an automotive engineering degree in English in 2016 and have since worked as an international automotive news editor covering news about hybrid cars, SUVs, and pickup trucks.